Home Business Four Ways AI Is Advancing Business-To-Business E-Commerce

Four Ways AI Is Advancing Business-To-Business E-Commerce


Artificial intelligence (AI) is gaining popularity, and this technology is advancing quickly. By 2025, Statista projects that the rapidly expanding global AI software market will be worth $126 billion.

Search engines, virtual assistants, and e-commerce product suggestions are all powered by AI. The best eCommerce platform for b2b uses AI for better personalization, decision-making, and a competitive edge for B2B e-commerce companies. B2B businesses must constantly look for ways to outperform their competitors in the cutthroat markets of today. To advance, many are employing AI in B2B e-commerce.

AI is increasingly becoming necessary for a company to survive in the future. All businesses should employ artificial intelligence because it will be crucial to their success, not only because they can but because they absolutely must. IDC projects that global spending on AI will double throughout the next four years, rising from $50.1 billion in 2020 to a projected $110 billion in the year 2024.

AI in e-commerce: Addressing complex issues:

To enhance customer loyalty and revenue growth, wholesale distributors and B2B companies increasingly embrace intelligent technology to analyze data at scale and provide practical solutions to business problems. In contrast to the mechanical feeling of typical automation, AI can help analytically, functionally, or creatively by utilizing machine learning.

B2B businesses have a wealth of information on their customers, products, and interactions.

By utilizing those resources, machine learning technology can respond to changing circumstances as they arise and learn from the data in real time to have an impact on the organization, unlike anything a human could.

 AI in e-commerce can help businesses solve difficult problems more quickly and easily by enabling them to:

  • Improve the customer experience
  •  Make wiser business choices.
  •  Save money and work more effectively.
  • Increasing the time to value

Four examples of how AI is used in B2B e-commerce

Let’s examine four typical use scenarios for AI to understand its advantages for B2B businesses better.

1. Hold onto the sale:

Too frequently, a consumer will discover that the item or items they wanted are out of stock and leave the store without making a purchase. This leads to a disgruntled consumer and lost sales, frequently to a rival.

When the initial item is out of stock or possibly isn’t the ideal fit for the consumer, AI can make timely and intelligent suggestions to keep the sale. This is done using product data, product context, interactions, and user context. The dynamic and ongoing loss of sale prevention across all goods improves user experience and boosts revenue.

2. Reasonable comparison:

One of the top five reasons consumers purchase goods online instead of in person is the chance to compare product prices and features. 65 percent of consumers prefer to conduct their research independently of salespeople.

Lack of adequate comparison skills is one of the biggest reasons for annoyance for B2B shoppers, which can potentially hurt a distributor without the appropriate technology.

In this scenario, AI can excel by combining information from several sources, including firmographics, interactions, user context, product data and context, and product data and context.

AI can easily automate time-consuming comparison processes and deliver timely insight to construct a compelling case for them to purchase rather than the customer having to sift through hundreds of specifications for thousands of items.

3. Strategic restocking:

Modern B2B clients anticipate self-service for their orders, and recurring customers increasingly depend on B2C-focused features like quick order forms and automatic replacement.

AI uses interactions, user context, and firmographic data to enable intelligent product restocking. For stock replenishment, enhancing customer loyalty and lowering churn can facilitate order forecasting based on collective intelligence and buyers’ context across multiple consumer categories.

4. Category management:

B2B buyers frequently face this issue because commerce category managers find it difficult to comprehend which items should be shown on the home page and the trends in product sales velocity and margin.

AI may assist category managers across hundreds of categories and qualities to balance the performance of items, increasing demand, profit, and other factors with product context and interaction data.

AI will dominate B2B e-commerce in the future:

Utilize the full potential of AI as demand for more relevant customer experiences soars, the competitive environment becomes more intense, and the desire for greater operational efficiency grows.

It makes sense that B2B sellers would look for AI technologies.

These application examples above offer compelling evidence of the advantages of AI in B2B e-commerce. The moment is now for businesses that haven’t yet begun the process of integrating AI to assist their B2B e-commerce strategy.  Leading wholesale distributors are extending beyond conventional company boundaries and accelerating their transition to becoming proactive, insight-driven businesses using artificial intelligence (AI).


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