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Quick Steps on Creating a Website

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Your website is essential for turning your customers into happy customers. How can you transform your website from “fine” into “fantastic?” A professional website can be a challenge. It must convey your unique value, offer a user-friendly experience and inform your audience. This is a massive task for just one piece of technology! This is how we approach building websites so you can see the time and effort that goes into this critical digital marketing tool.

Quick Website Starter Checklist

  1. Define your company and user goals. To set the project’s direction, determine what you want from your website.
  2. Do keyword, industry, or user research: Find your current situation and the best way to reach your target audience.
  3. Create the information architecture (IA) and sitemap: Design your website structure, and plan how users interact with it.
  4. Create engaging content by mapping out your content. Analyze and organize your pages to create content that is on-brand and SEO-friendly.
  5. Design a user-centric website: Make mock-ups of significant pages. Focus on creating a positive, empathic experience for customers.
  6. Create your website. Translate designs and populate content into an intuitive content management system (CMS).
  7. Optimize your website for digital marketing: Setup analytics and create a measurement plan that defines your success metrics.
  8. Launch your website and test it: Check your site for issues, then transfer it to a live domain.

Step 1: Define and communicate your business goals.

TIMELINE: 1-2 WEEKS

It is crucial to understand why you are building a website. This will determine the design and function of your website. Are you looking to update your website to be more appealing to current audiences? Do you want to build a community and content hub for your users? Are you looking to get your audience to convert to your business and make purchases?
Your digital marketing agency must take the time to get to know your team and determine the website’s goals. These meetings allow us to make informed decisions regarding the online experience and determine the limits of what we can accomplish within your budget.

Step 2: Perform keyword, industry, or user research

TIMELINE: 1-2 WEEKS
Because you can know where you are, you can research where you want to go.
Be sure to get to know your users and their needs. Learn about your competitors’ websites. Which ones do you admire? And which can you surpass? You can optimize your website for SEO success by conducting keyword research to ensure that your content matches the search terms on Google.

Step 3: Create the information architecture (IA), and sitemap

TIMELINE: 1-2 WEEKS
Information architecture is about creating the framework of your website. It defines the pages, the content, and how users interact with them all. This work produces the sitemap, which displays each page in a visual hierarchy.
This step is crucial because it allows you to prioritize and organize the structure of your website. A digital marketing agency that excels in this area will stress it. Keep in mind the user and business goals. The IA will help you create a plan to meet these goals.

Step 4: Create engaging content and map out your ideas

TIMELINE: 2 – 4 WEEKS
Your website’s success or failure will depend on what you say and how it is said. Your users only have a few seconds left to win them over, so ensure your content conveys what you can do quickly.
Content management bridges the gap between IA and web design. This involves assessing old content and planning sections according to the sitemap. The next step is to create great content. Your digital marketing agency must use your brand voice guidelines, marketing materials, and keyword research.

Step 5: Create a user-centric web design

TIMELINE: 2 – 4 WEEKS
Web design is more than just designing beautiful websites. Although that’s an essential aspect of it, web design has many other aspects. Web design provides an intuitive experience that addresses your users’ needs. Great design allows your audience to feel the essence of your business while making it easy for them to interact with you.
Your digital marketing agency must create web designs that look great on smartphones, tablets, and desktops. Designers should collaborate closely with writers to create compelling content. Developers should also plan how your site will work within your content management system (CMS).

Step 6: Create your website

TIMELINE: 4-6 WEEKS
Your project is transformed into a website during the web development stage. This involves translating your designs into clickable, live pages. This stage is where menus, content blocks, and buttons are translated into clickable pages. Images, videos, animations, and forms are all brought to life.
Your digital marketing agency should put effort into setting up your Content Management System (CMS). Not only should the site reflect the design plans, but it should also load very fast. This will make your website more user-friendly and attractive to search engines. It should be easy for you to update and manage the content on the backend.

Step 7: Optimize your site for digital marketing

TIMELINE: 1-2 WEEKS
After your website has been built, you want it to get as many leads and traffic as possible. Your website should help measure your digital marketing performance and generate new business.
Your digital marketing agency should add Google Analytics and Tag Manager to your website. This will enable you to collect insights and track user data. Another critical step is a 301 redirect strategy to redirect old pages to the correct ones. An analytics measurement plan will also be necessary to measure your digital marketing success.

Step 8: Launch your website and test it!


TIMELINE: 1-2 WEEKS
Take the time to check your site for bugs and issues. You can go through each page and verify that it works as you expected, that the pages are correct, that the forms work properly, and that all the SEO components are working correctly. Your developers will transfer your website from the staging environment into the live domain once it is ready!
Good digital marketing agencies will provide training for your staff in a content management system (CMS). You will be able to manage and update your website yourself. Your website should be able to grow and function with your business over the years.

Are you ready to tackle your web project? Get in touch with us today.
Are you ready to take your website to the next stage? We would love to assist you with your project. Our team has extensive experience creating websites that are powerful and perform. Call us today to schedule a consultation.

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