Many mobile apps face a serious issue in maintaining user engagement. 25% of users abandon an app after just one day, according to Upland research. In order to increase retention, improve user satisfaction, and reduce acquisition costs, the relevant app engagement must be optimized.
Concentrating on attracting ever more users to your mobile app is insufficient. Users won’t have a cause to return to your product and will churn if you don’t have app engagement strategies—high app engagement results in higher user retention, which boosts your revenue.
Here are the top strategies for retaining app users:
In-App Messages Sending:
Pop-ups called “in-app messaging” draw users’ attention, persuade them to do something, or deliver important communications like updates. You can send tailored in-app messages using various techniques as part of your app experience. The following situations where in-app communications can raise app engagement are listed:
Gather User Reviews:
Customers expect organizations to comprehend their needs, according to 66% of them. Sending a survey to customers via in-app chat and getting their feedback will help you understand their demands.
Streamline Onboarding: A positive app onboarding experience will aid in user retention. Enhance onboarding with in-app prompts that outline your app’s functionality, main features, and advantages.
Declare new features for products: You can welcome users to test out any intriguing features that would enhance their app experience by sending pop-up notifications about them.
These three situations aren’t the only ones where using in-app messages might increase app engagement but examples.
Adapt Push Notifications:
To increase app engagement, personalize notifications, so they feel pertinent to the user. The chief marketing officer at Enablix, Nick Ziech-Lopez, claims that push notifications that aren’t personalized make the user want to stop them. Brands have a fantastic opportunity with push notifications to use all of the information customers have voluntarily shared to deliver personalized messages that foster connection. Investigating past user behavior is the greatest approach to tailoring push notifications.
Bring Users to the “Aha” Moment in Your App:
Your “aha” moment occurs when the user begins to appreciate the value of your software and how it helps them overcome obstacles or achieve their objectives. This activation moment is what separates consumers who churn from those who stick with the product. To increase app engagement, getting users to their “aha” moment as quickly as possible is crucial.
This is how you do it:
Determine Your “Aha” moment:
You must look into user research to find common trends in the app experience if you want to pinpoint the “aha” moment for your mobile app. Try to provide answers to the following queries as you examine the data:
- When do customers start to leave frequently?
- What makes them stuck?
- What features do your highest-converting consumers explore before making a purchase?
- What actions encourage clients to use your product for a longer period?
After completing your user study, you ought to have several concepts for your “aha” moment. Make various assumptions about the timing of your “aha” moment that you may examine in light of the evidence. Create a variety of “Aha” Moment hypotheses and A/B test them:
Set up a specific onboarding A/B testing session for different user categories. Every testing session should lead the user to a distinctive “aha” experience. To determine which kind of group is reacting the best, extend the experiment over the course of two or three months.
The mobile experience is made more competitive and motivating through gamification. Additionally, a Deloitte study found that businesses using gamification engage in 30% to 40% more consumer interactions than those without it. Include gamification in your app’s user interface:
People enjoy feeling successful. Therefore gamification gives them small incentives while they work towards a larger objective. The user is consistently engaged. As a result, they increase the likelihood of completing the task at hand.
Provide in-app incentives to your most active users:
Concentrating on your greatest clients is a smart method to raise app engagement. Users that receive rewards for their fidelity feel appreciated and are more likely to use your software in the future.
After all, 57% of consumers claim to spend more with brands they trust. You can thank your most loyal users in a variety of ways, like:
Special Offers for Their Membership:
Giving loyal customers financial assistance is a great way to thank them. Customers who have been using your app frequently can be rewarded by receiving a discount on their membership.
Organize a referral program:
You might implement a loyalty program to encourage your best app users to promote your brand. Through various actions, it enables them to receive rewards.
Add activity feeds:
An activity feed is an internal discussion board where app users can interact, leave comments, and submit updates. The sense of camaraderie engendered by an activity increases app engagement. It enables a more pleasant app experience by allowing user interaction and update sharing. It can be used for mobile apps in various markets, including social media, technology, gaming, and fitness.
Companies that create mobile apps shouldn’t merely concentrate on gaining as many users as possible. They want to ensure that their consumers are loyal enough to utilize your software for a long time. Enhancing app engagement will have benefits beyond improving user delight. Additionally, it will strengthen app retention and income.